Home #automation  being disrupted by startups?

Here's an interesting (and brief) article talking a little about incumbent home automation technology where people could spend $50,000-$75,000 on home automation, whereas now it's possible to get lots of great functionality for a lot less outlay. They also touch on the convenience of being able to control the system from your smartphone, specifically mentioning the a SmartThings starter kit that gets you into the game for only $299 (https://shop.smartthings.com/#/).

Anyone hooked into the SmartThings ecosystem? What do you think?

The Boy Genius Report: Why Home Automation is Being Disrupted
The entire home automation industry is about to be upended by startups. Companies that are starting out small have a clear and concise vision: one in which your home and the many things in it can a…